Jacksonville Jazz Festival Rebrand
Project Description
Select an existing festival and develop a successful visual identity.
Festival Background
“The Jacksonville Jazz Festival is a free, four-day music festival held Memorial Day Weekend in downtown Jacksonville, FL. Enthusiasts and aficionados from near and far unite to celebrate the music, art, and culture of America’s music.”
The colors are energetic and bright, but the logo does not convey that. The logo lacks originality and creativity. Establishing the core values of the festival will help create a stronger visual identity.
